IT DOESN’T MATTER WHAT KIND OF BUSINESS YOU’RE IN, IF YOU AREN’T ABLE TO GENERATE NEW LEADS AND TURN THEM INTO PAYING CUSTOMERS, YOUR COMPANY WILL NEVER SUCCEED.
You need to be constantly bringing in new customers if you want your business to thrive.
It sounds like a simple task to generate more leads, but you’ve spent a ton of time and resources to your marketing strategy but you don’t seem to be seeing the results that you had expected.
Generating more leads is anything but easy and if you don’t have a solid marketing strategy that will drive more traffic to your website, you’ll never be able to generate the leads you need for your business to succeed.
Some of the most common reasons why businesses fail to drive traffic to their site and generate more leads include:
- Your company website isn’t optimized for search engines.
- Your website isn’t mobile-friendly.
- Your homepage isn’t designed to engage the customers.
- You don’t have any call to actions that direct your website visitors to take action.
- Your content is poor quality and you aren’t posting consistently.
- You’re not utilizing email marketing to reach your target audience.
If you aren’t taking the time to properly optimize your website and use the tools available to your company, then you will continue to fail to generate the leads necessary to keep your business going.
Before you start your Ecourse, below are a few bonus tips on how to use Instagram to generate leads!
3 Unique Ways to Use Instagram to Generate More Leads
You probably are already using several different social media sites to reach out to your target audience and generate leads. However, are you utilizing your Instagram account to generate more leads? While you may be using the platform to engage with your existing audience, it could end up being an ideal channel for your business to generate more leads. Here are three unique ways that you can use your Instagram account to create more leads for your business.
Target and Retarget
A huge part of advertising on social media is user targeting. This allows you to make the most of your marketing budget by only enticing the users who are most likely to be interested in your products. When utilizing Instagram ads, you can use Facebook lookalike audiences and pixels to target the right users who have similar attributes to your existing customers. This feature on Instagram allows you to reach potential leads effectively through Instagram's adverts. This ensures that your ads are seen by those users who might be interested in what you have to offer.
Humanize Your Business
Another effective way that you can use Instagram to generate more leads is by putting a human face on your business. Consumers have grown tired of pushy sales messaging and in-your-face advertising. Instead, they want real interactions and a genuine relationship with your brand. When you take the time to humanize your brand on Instagram, you can win the trust of potential customers, which will increase the likelihood that you can turn them into a lead. Instead of just posting about your products, you can use Instagram to build relationships with your target audience.
Testimonials & Reviews
When you can have your customers backing you up, you can strengthen the authenticity of your business. Plus, when real people are vouching for you, you have a much better chance of building trust with a new audience. This allows you to eventually draw in the new prospects and turn them into customers. To generate more leads, use your Instagram account to tell real stories of existing customers and how your business has been able to make a real difference in their lives. Using real customer stories is an effective advertisement that provides a more genuine and human touch.
There are plenty of ways that you can use Instagram to attract high-quality leads for your business. Implementing these three tips in your overall Instagram marketing campaign will help you gain new audiences and generate more leads.