A mission statement helps your customers understand if your products, brand, and/or services are something that was made for people like them.
Your business mission statement is a way for you to define your business goals, values, and message and serves as a guide for every single business decision you’ll make.
Plus, it’s a great way to clearly communicate to your target market exactly what you do.
A well-written mission statement includes what you do, why you do it, and the value you bring to your customers, clients, and readers.
A great mission statement will answer these questions:
- What do I do?
- Why do I do it?
- Who do I do it for? Who is my ideal client or customer?
- What value do I give? How do I offer a solution to their problem?
- What message am I trying to send?
- What underlying values do I believe in?
By establishing this foundation now, it’ll make your following journey a lot simpler as you continue to advance.
Walk through each of these steps and slowly add on to your mission statement as you go.
1. Who Are You?
Let’s start with the basics – What do you do in its simplest terms? (Example: a graphic designer).
Not only does this identify yourself, but it also gives you a title of expertise that is essential if you want your customers to trust you.
How would you feel if a veterinarian was doing brain surgery on your son or daughter? I can imagine you would want someone more specialized rather than someone who, has a form of a medical degree, but just not quite what they need in order to perform that specific task.
If you’ve been doing this for a long time, don’t be afraid to add in just how long to show that you’re an expert.
Example: I am a graphic designer of 5 years…
2. What Do You Create?
Now, we’re getting a little more specific.
What do you create/provide/specialize in?
Example: I am a graphic designer…who creates planners + workbooks…
Let your audience know the general idea of what you specialize in, If you’re a blogger, what topics do you cover the most? If you sell something, what is your overall niche?
3. Who Do You Create For?
Example: I am a graphic designer…who create planners + workbooks…for female business owners…
For any business, the foundation of success is knowing your target customer inside and out so you know that your product in the perfect match for them.
By understanding your customer, you’ll be able to:
- Write specifically to them (while even using their own language)
- List the best prices for your products (depending on their income)
- Market through the right channels
- Create the right products
While you probably already have a good idea of what you’re going to present to your audience, think about the type of audience you’re going to sell it to – stay at home moms, college students, activists, cat owners, etc.
It’s important to get super specific on who your ideal customer is and what you can do for them.
For example, you wouldn’t hire someone if they said they are just a photographer. You’d want someone who was specifically a wedding photographer who specializes in destination weddings for fun couples.
Now, that is someone who was meant to photograph your wedding.
If you want to know even more about understanding your customers and picking the right target audience, head on over to the Target Market Guide, where I break down how to find your target audience.
4. What Purpose Are You Fulfilling?
This is where people usually get stuck.
Think hard about this and ask yourself what higher purpose you’re fulfilling in your online business.
What does the specific audience you identified in part 3 get from working with you?
Example: I’m a crocheter of 10 years who creates hats for women with cancer who are looking for confidence and style.
With this statement, you are specifically talking to your target customer and telling them why your product was made specifically for them!
Write Your Mission Statement
After you’ve done these exercises, it’s time to write your mission statement.
Using all the things you’ve just discovered, write a clear and concise mission statement for your business. You don’t have to get it right on the first try.
You can edit, scratch out, and re-write as many times as you need to.
Just start somewhere!
To review, walk through each of these steps and slowly add on to your mission statement:
- Start with the basics. What do you do in its simplest terms?
- More specifically, what do you create/provide/specialize in?
- Who do you do that for?
- Ask yourself what higher purpose you’re fulfilling in your business. Aside from the actual product or service you provide, what does that specific audience you identified in Part 3 get from working with you?
Source/Author: Amma Rose